Introduction to Google Marketing

Learn To Get The Most Value For Your Ad Spend With Tips From Industry Experts

Course Details

Google made over $50 billion in ad sales in just the second quarter of 2021. That's $50 billion in three months! According to industry reports, the average spend per click for any google search ad is between $1 - $2. That means, between just April and June 2021, advertisers bought tens of billions ad clicks on Google!

If you want to stand out among billions of other ads, you can't just rely on intuition of experimentation. You could be the smartest person in the world, but if you don't fully understand what makes the Google algorithm tick, it will take you months - or even years! - to figure it out.

Our course is created by experienced industry insiders, and packs everything you need to know into less than three hours of content. It includes easy-to-follow steps, as well as performance benchmarks to assess how your ads are doing on one of the world's largest and most popular ad platforms!

Language: English

Instructors: YourStory

₹999 10.01% OFF

₹899 including GST

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Details About The Experts

Samir Chaudhary

Samir Chaudhary is the CEO & Founder of The Media Ant. The Media Ant is one of India's most comprehensive advertisement aggregator platforms. Before co-founding the company in 2012, he spent a decade at Reckitt Benckiser, redBus & Britannia in various marketing & product roles.

Samir's LinkedIn profile:

Biplab Poddar

Biplab Poddar is the CEO & Founder of Oxedent. After working in various digital marketing roles after college, Poddar decide to create his own digital marketing startup to address the clear knowledge gap he noticed in many companies. Since getting started in 2017, Oxedent has catered to 350+ clients, generated over 200,000 leads for their clients leading to over $50 million in revenue.

Biplab's LinkedIn profile:

Who Should Take This Course?

This course is best suited to founders of early-stage startups, owners of small & medium businesses, and those looking to pursue a career in digital marketing in the startup industry. Additionally, it will help digital marketing professionals at both startups and traditional businesses.

Finally, both marketing freelancers and product professionals who need to understand marketing functions in their company should find this course useful.

Course Curriculum

Introduction To The Course

  • Meet The Speakers

Is Google The Right Platform For My Ads?

  • Is Google Right For My Business?
  • Google Versus Social Media
  • Can I Use Only Google?
  • Can Google Replace Other Marketing?
  • An Overview Of Google Marketing

How Do I Use Search Engine Marketing (SEM)?

  • What Are Keywords, And How Do I Use Them?
  • How Do I Create A Search Ad On Google?
  • How Do I Make The Best Search Ad On Google?
  • How Do I Know If My Ad Is Doing Well?

How Else Can I Use Google?

  • What Is Google Analytics?
  • What Is Search Engine Optimisation (SEO)?
  • How Do I Use SEO?
  • How Do I Use Google Display Ads?
  • How Do I Improve The Performance Of My Google Display Ads?
  • How Do I Promote My Mobile App?
  • When Should I Consider Hiring An Agency?


Q. What are the prerequisites for the courses?

A. There are no prerequisites required for this course as it is curated for students, entrepreneurs, professionals and budding Startups.

Q. What is the duration of these courses?

A. The duration of this Course is just under 3 hours of recorded content.


A. YourStory Education provides lifetime access to all the courses and hence there is no validity unless specified otherwise.

Q. How do I access the course?

A. After Successful login, click on “My Courses” to find all your purchased courses. Click on a particular course to view the contents.