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Google made over $50 billion in ad sales in just the second quarter of 2021. That's $50 billion in three months! According to industry reports, the average spend per click for any google search ad is between $1 - $2. That means, between just April and June 2021, advertisers bought tens of billions ad clicks on Google!
If you want to stand out among billions of other ads, you can't just rely on intuition of experimentation. You could be the smartest person in the world, but if you don't fully understand what makes the Google algorithm tick, it will take you months - or even years! - to figure it out.
Our course is created by experienced industry insiders, and packs everything you need to know into less than three hours of content. It includes easy-to-follow steps, as well as performance benchmarks to assess how your ads are doing on one of the world's largest and most popular ad platforms!
Instructors: YourStory
Samir Chaudhary
Samir Chaudhary is the CEO & Founder of The Media Ant. The Media Ant is one of India's most comprehensive advertisement aggregator platforms. Before co-founding the company in 2012, he spent a decade at Reckitt Benckiser, redBus & Britannia in various marketing & product roles.
Samir's LinkedIn profile: https://www.linkedin.com/in/samir-chaudhary/
Biplab Poddar
Biplab Poddar is the CEO & Founder of Oxedent. After working in various digital marketing roles after college, Poddar decide to create his own digital marketing startup to address the clear knowledge gap he noticed in many companies. Since getting started in 2017, Oxedent has catered to 350+ clients, generated over 200,000 leads for their clients leading to over $50 million in revenue.
Biplab's LinkedIn profile: https://www.linkedin.com/in/biplab-poddar/
This course is best suited to founders of early-stage startups, owners of small & medium businesses, and those looking to pursue a career in digital marketing in the startup industry. Additionally, it will help digital marketing professionals at both startups and traditional businesses.
Finally, both marketing freelancers and product professionals who need to understand marketing functions in their company should find this course useful.
Introduction To The Course
Is Google The Right Platform For My Ads?
How Do I Use Search Engine Marketing (SEM)?
How Else Can I Use Google?
Q. What are the prerequisites for the courses?
A. There are no prerequisites required for this course as it is curated for students, entrepreneurs, professionals and budding Startups.
Q. What is the duration of these courses?
A. The duration of this Course is just under 3 hours of recorded content.
Q. WHAT IS THE VALIDITY OF THESE COURSES?
A. YourStory Education provides lifetime access to all the courses and hence there is no validity unless specified otherwise.
Q. How do I access the course?
A. After Successful login, click on “My Courses” to find all your purchased courses. Click on a particular course to view the contents.